"That will be part of the discussion, I'm sure, but there have been no decisions yet," Gareth Roberts, Carlsb
erg UK's director of sponsorship, told The Independent.
Arsenal sold the naming rights to their stadium to Emirates for £100m over 13 years - including an eight-year shirt sponsorship deal - and those kind of figures are likely to persuade Tom Hicks and George Gillett to risk a fan backlash.
The pair are currently trying to negotiate the rescheduling of £350m of loans they took to buy Liverpool, and Carlsberg will be watching closely before deciding whether to increase their sponsorship deal.
"We would be very interested in what happens. I'm sure that the conversations that go on between the two parties will reflect that," Roberts said.
Arsenal sold the naming rights to their stadium to Emirates for £100m over 13 years - including an eight-year shirt sponsorship deal - and those kind of figures are likely to persuade Tom Hicks and George Gillett to risk a fan backlash.
The pair are currently trying to negotiate the rescheduling of £350m of loans they took to buy Liverpool, and Carlsberg will be watching closely before deciding whether to increase their sponsorship deal.
"We would be very interested in what happens. I'm sure that the conversations that go on between the two parties will reflect that," Roberts said.
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